Coach Patti's Blog

That moment of truth – that instant that you make a decision, you change direction, you see clearly, and you know where you are going. We all have them, and so do our clients. For clients, the moment of truth is that time when they:

• Choose your services above others,
• Choose to continue using your services after having worked with you, or
• Choose to use your services again, and recommend you to their friends.

That sounds like getting to a moment of truth is a good thing, so how do you make it happen? Obviously, you can't impose a moment of truth on your prospects or clients, but you can create an environment in which those moments happen. For example, each of these could be a moment of truth:

• When someone hears another person praise you and your work
• When how you present yourself  - your appearance, handshake, voice, smile, etc. – strikes a pleasant chord with another person
• When a person is touched intellectually and emotionally by what you say
• When a person recognizes you as a model of who or what they would like to become, personally or professionally
• When a person knows that you care
• When a person feels that they are safe with you
• When a person trusts your professional credentials
• When a person believes they will be challenged and get what they need from you, such as in a coaching situation where you can provide the specific help they need.
• When a person looks forward to small gifts and thoughtful messages from you because you are an important part of their life
• When a person knows that you will make it right for them if they have a complaint about a product or service
• When a person recognizes that your fee is slightly above the industry standard, and believes that you are worth it
• When a person is sure that their success and well-being are your priorities
• When a person knows that you never stop growing professionally because you want to give your clients the best
• When a person is able to reach you effortlessly, if you can't answer the phone in person, you have a secretary, voice mail, or cell phone, and you respond.
• When a person can count on you to treat them as a unique individual with unique needs

I'm sure you see the single thread that runs through all of these…genuine caring. You care about the convenience and comfort of your clients, you care about your own ethical standing, you care about how your interact with people and the impression you create. Your style of doing business is focused outward, on others and their needs, because you know that when you make a difference in someone else's life, it circles around and adds to your life as well.

When you have that positive cycle working in your life, those moments of truth happen more often for you and for your clients.

Patti Kouri, Accelerated Performance Coaching
Helping You Through Self-Made Limitations! 

Will you Take My Challenge and increase your income? Here's what one student said:

"In 2006 I left REMAX and went to Prudential in West Chester OH. I was in a slump and Bob Daniel handed me $100 and told me to sign up for some Real Estate Game that Patti Kouri was conducting. It was the best money spent.  Last year (2008) I did 100 transactions. It all began with you, Ms. Patti. My thanks." - Pamela Bensen

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